As you probably know, Google killed off their popular AdWords keyword tool the other week. It's been the backbone of millions of SEO and PPC keyword research campaigns over the years and, although I can't remember the last time I logged into it, the API fed data to a number of my preferred tools. Now that particular tool is gone and the API has changed, meaning that some of … [Read more...] about Is The Keyword Planner Google’s Latest Moneyspinner?
Quora, the question and answer platform for grown-ups, is one of my favourite sites. It's an amazing learning resource if you follow some topics that you're not overly familiar with and it's a great place to share your knowledge with other people too. I use it a lot and have plenty of fun doing it, even if much of my time on there is spent facepalm-ing at the amount of people … [Read more...] about Using Quora For Content Creation Ideas
As SEO's, particularly agency-side, we're conditioned to think of "more". Our clients need more links, more content, more reports, more meetings, we need more tools, more time, more budget, more links, more everything. I've been thinking about this a lot lately, particularly around the way my role and my approach to SEO have evolved over the last few years, and I wanted to … [Read more...] about The More Trap
In my last post, I ran through a few ways that you can identify whether you're a victim of rank spam or certain types of negative SEO/ negative PR. I also talked through a few reasons that people may be doing it. It might be worth revisiting that one before I jump in to today's post. Don't worry, I've got a coffee, I'll wait. Up to speed? Cool. Here's what you can do about … [Read more...] about How To Protect Yourself From Rank Spam / Negative SEO
In the days since the Penguin update, "Negative SEO" has been the watchword. It's not something that's overly new, but the number of unethical individuals practicing this and negative PR - and even offering it as a company service - has risen dramatically. There are a number of different kinds of this. Traditionally, negative SEO has been about trying to damage a sites’ … [Read more...] about Identifying Negative SEO/ PR & Rank Spam In A (Not Provided) World