Email is one of my favourite marketing channels. There’s so much data to work with, and then there’s all the creativity that you can put into the design, the email copy, the subject line… I could go on for hours.But one of the things that always annoys me about email campaigns is the part that should be the most simple: tracking and monitoring the performance of them.Sure, … [Read more...] about Beyond Standard UTMs – Tracking Email In Google Analytics
Maybe I’m alone in this, but when I’m building anything, be it a piece of data analysis using R, a VBA script or even writing an in-depth document, I can guarantee that somewhere along the line, I’m going to break something or take it in a direction that I’m going to want to change later on. This is why I started using version control, Git in particular, for all my analysis … [Read more...] about Git For Data Analysts: The Complete Guide
Welcome back. I know it’s been a while. The more eagle-eyed amongst you may have noticed that my site is no longer on Grav. Grav was nice, but the maintenance overhead for it was too high for me as someone with next to no Twig skills. Consequently, I’ve gone back to WordPress, the Genesis Framework and an nginx server with DigitalOcean (aff). Pretty fast, right? But in my … [Read more...] about Best Practices For Tracking AMP In Google Analytics
Comics are awesome. If you know me, you’ll know they’re one of my favourite things; Marvel, DC, Image, self-published, it doesn’t matter. If it’s good, I’ll read it, although thanks to the excellent Marvel Unlimited service, most of what I read comes from them. Marvel Unlimited, my shiny Android tablet and my trusty iPod Classic get me through even the most challenging of … [Read more...] about Which Marvel Character Has Been In The Most Crossover Events?
Unless you’ve been living under a rock recently, you’ll have heard the news about the Yahoo data breach. If you haven’t, the basics are that Yahoo User details were compromised a few years back, and anyone that had an email account with them up until that point may have had their email addresses and passwords released. But it’s worse than that: Yahoo was also fulfilling the … [Read more...] about The Yahoo Breach Affects 1 Billion – What Do You Do Now?