If you’ve had the dubious pleasure of working with me over the last ten or so years, you’ll have heard me talk about three things pretty regularly: how chili is the greatest food on the planet (if you disagree, you’re wrong), obscure black metal/ witch house/ synthwave/ industrial bands and sentiment analysis and how it relates to SEO. I was recently lucky enough to be … Read More about Sentiment Analysis For SEO Using Google Sheets
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Beyond Standard UTMs – Tracking Email In Google Analytics
Email is one of my favourite marketing channels. There’s so much data to work with, and then there’s all the creativity that you can put into the design, the email copy, the subject line… I could go on for hours.But one of the things that always annoys me about email campaigns is the part that … Read More about Beyond Standard UTMs – Tracking Email In Google Analytics
Git For Data Analysts: The Complete Guide
Maybe I’m alone in this, but when I’m building anything, be it a piece of data analysis using R, a VBA script or even writing an in-depth document, I can guarantee that somewhere along the line, I’m going to break something or take it in a direction that I’m going to want to change later on. This … Read More about Git For Data Analysts: The Complete Guide
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Best Practices For Tracking AMP In Google Analytics
Welcome back. I know it’s been a while. The more eagle-eyed amongst you may have noticed that my site is no longer on Grav. Grav was nice, but the maintenance overhead for it was too high for me as someone with … [Read More...] about Best Practices For Tracking AMP In Google Analytics
Bulk Resizing Images With R & Magick
I recently had to resize an awful lot of images for a client’s site in order to improve their load time. The site is very image heavy, but some of these images were over 6mb, which has serious ramifications for … [Read More...] about Bulk Resizing Images With R & Magick
Which Marvel Character Has Been In The Most Crossover Events?
Comics are awesome. If you know me, you’ll know they’re one of my favourite things; Marvel, DC, Image, self-published, it doesn’t matter. If it’s good, I’ll read it, although thanks to the excellent Marvel … [Read More...] about Which Marvel Character Has Been In The Most Crossover Events?