Keyword and topic clustering for SEO has been a hot topic for years, but one of the things I’ve noticed is that there’s been a distinct lack of discussion around how to actually do it. There’s just been a torrent of theory and a handful of (rather expensive) tools which say they’ll do it for you. With that in mind, I thought I’d spend a bit of time putting together a really … Read More about Keyword & Topic Clustering For SEO With R
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What Is The Most Common Superpower In Comics?
If you read my post on Marvel crossover events a while ago, you’ll know that I absolutely love comics and if you’re here, you’ll probably know that I love data and finding ways to analyse it, so what better way to while away another lockdown Sunday than finding out the answer to a burning question … Read More about What Is The Most Common Superpower In Comics?
Sentiment Analysis For SEO Using Google Sheets
If you’ve had the dubious pleasure of working with me over the last ten or so years, you’ll have heard me talk about three things pretty regularly: how chili is the greatest food on the planet (if you disagree, you’re wrong), obscure black metal/ witch house/ synthwave/ industrial bands and … Read More about Sentiment Analysis For SEO Using Google Sheets
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Tracking Email In Google Analytics
Email is one of my favourite marketing channels. There’s so much data to work with, and then there’s all the creativity that you can put into the design, the email copy, the subject line… I could go on for … [Read More...] about Tracking Email In Google Analytics
Git For Data Analysts: The Complete Guide
Maybe I’m alone in this, but when I’m building anything, be it a piece of data analysis using R, a VBA script or even writing an in-depth document, I can guarantee that somewhere along the line, I’m going to … [Read More...] about Git For Data Analysts: The Complete Guide
Best Practices For Tracking AMP In Google Analytics
Welcome back. I know it’s been a while. The more eagle-eyed amongst you may have noticed that my site is no longer on Grav. Grav was nice, but the maintenance overhead for it was too high for me as someone with … [Read More...] about Best Practices For Tracking AMP In Google Analytics