Hi. I’m Ben Johnston
I’m an SEO Director, data analyst, programmer and copywriter in London. On this site, I’ll show you how to bring data science to your digital marketing.
Sign up for free email updates to be the first to know when I post new content.
A Bit About Me
17 years experience
I’ve been working in digital for a while
Results
Great results for nearly two decades
Leading SEO teams
Driving performance from talented people
Analyst
Merging data science & SEO
Programmer
R, Python, Julia, VBA & more
Speaker
Want me to speak at your event?
My Latest Blog Posts
R for SEO Part 9: Web Scraping With R & Rvest
Hello, and welcome back. We’re (finally) in the home stretch of our R for SEO series with part nine,…
Keyword & Topic Clustering For SEO With R
Keyword and topic clustering for SEO has been a hot topic for years, but one of the things I’ve noti…
What Is The Most Common Superpower In Comics?
If you read my post on Marvel crossover events a while ago, you’ll know that I absolutely love comic…
Sentiment Analysis For SEO Using Google Sheets
If you’ve had the dubious pleasure of working with me over the last ten or so years, you’ll have hea…
Tracking Email In Google Analytics
Email is one of my favourite marketing channels. There’s so much data to work with, and then there’s…
Git For Data Analysts: The Complete Guide
Maybe I’m alone in this, but when I’m building anything, be it a piece of data analysis using R, a V…
Best Practices For Tracking AMP In Google Analytics
Welcome back. I know it’s been a while. The more eagle-eyed amongst you may have noticed that my sit…
Tools of the Trade
Here are just a handful of the tools I use on a daily basis, at work or on this site.
If you see a link from me – particularly an affiliate link – you can rest assured that I wholeheartedly recommend the tool and use it all the time. There’s also usually content on how you can get the most out of it, too.
Want me to look at your tool, review it or promote it? Get in touch and let’s have a conversation.
Why Not Keep Up To Date?
Sign up for my free mailing list
