R

Welcome back to my R for SEO series. We’re in the home stretch now, with part seven. Today, we’re going to be looking at different ways that we can run functions or commands over a series of elements using the various kinds of loops that exist in R.If you’ve followed along so far, or you’ve tried some experimentation of your own, you’ve probably encountered loops and applys … [Read more...] about R For SEO Part 7: Loops

Wow, we’re at part 6 of my R for SEO series. Welcome back. I really hope you’re finding this useful, and by now have started to use R in your work. Today we’re going to look at one of my favourite topics: using APIs in R.There are, obviously, millions of APIs available, so today I will just look at a couple of my favourite SEO-specific ones which will give you a basis for … [Read more...] about R For SEO Part 6: Using APIs In R

Welcome back. It’s part 5 of my R for SEO series and I hope you’re all finding it useful so far. Up to now, we’ve covered the basics, using packages and Google Analytics & Search Console, data visualisation with GGPlot2 and wordcloud and in our last piece, we looked at R functions for SEO. Now let’s start seeing how the power of R can help us replicate the common Excel … [Read more...] about R For SEO Part 5: Common Excel Formulas In R

Welcome back to part four of my series on using R for SEO. We’re at the halfway point now and hopefully you’re starting to see the power that the R language can bring to your optimisation and analysis.Today we’re going to start making it feel like we’re programming – we’re going to be writing our own R functions, looking at the anatomy of a function and creating a few of … [Read more...] about R For SEO Part 4: Functions

Welcome back. You’ve made it to part three, where we’re going to start having a bit of fun with the R language and SEO data. Hopefully the first couple of parts gave you a bit of a grounding in the basics, how to use R packages and how to get Google Analytics and Search Console data in R. Today, we’re going to do some simple visualisation work on that data using the GGPlot2 … [Read more...] about R For SEO Part 3: Data Visualisation With GGPlot2 & Wordcloud