Sorry, no. I’m not that Ben Johnston. I don’t play drums for a Scottish pop-punk band and I’m not a rugby player either. I’m a data geek and digital marketer from Colchester, Essex in the UK. I hope that’s not too disappointing. Welcome to my blog.
I’m currently the Head of SEO for Yellowball. I entered the industry as a copywriter and I’ve worked across the full digital spectrum over the last ten years, including email marketing, CRO, social media, project management, data analysis and paid media, always with a focus on bringing all channels together and making everything work as well as it can.
I hate silos and firmly believe that all channels need to link up and use data from each area to make sure that all marketing activities perform. When a single channel works independently from the others, it’s inherently weaker than if it took learnings from others.
On this site, I cover a number of my favourite topics within digital marketing, including SEO, data analysis, CRO and security, as well as PPC, workflows, R, digital strategy, management or email marketing and it’s all about how we can bring these elements together.
I’m really passionate about what I do and I hope that comes across in my writing. A big part of why I do this is to share my ideas in the hope that they’ll give some other people their own ideas that they can use to take their work and this whole industry to the next level.
Outside of work, I read tons of comics, listen to lots of alternative music, particularly black and doom metal, industrial, goth, IDM, witch house and synthwave and I love to cook. You can read more about my kitchen escapades and music on Metal & Meal Prep (currently under construction), but writing is my real passion. I’ve recently resurrected an old short story which I’m trying to turn into a novel.
I’m not great at sticking to any kind of schedule with this site – I just write when the mood takes me and time allows, so the best way to keep up to date with what I’m posting is to sign up for my free email list. No spam, no sales pitches, just updates about my latest articles whenever I get around to writing them.
So, ready to break down some silos and see how your data can help you take your digital marketing to the next level? Sign up now and let’s take a ride.