Welcome back. It’s part 5 of my R for SEO series and I hope you’re all finding it useful so far. Up to now, we’ve covered the basics, using packages and Google Analytics & Search Console, data visualisation with GGPlot2 and wordcloud and in our last piece, we looked at R functions for SEO. Now let’s start seeing how the power of R can help us replicate the common Excel … [Read more...] about R For SEO Part 5: Common Excel Formulas In R
SEO
R For SEO Part 4: Functions
Welcome back to part four of my series on using R for SEO. We’re at the halfway point now and hopefully you’re starting to see the power that the R language can bring to your optimisation and analysis. Today we’re going to start making it feel like we’re programming – we’re going to be writing our own R functions, looking at the anatomy of a function and creating a few of … [Read more...] about R For SEO Part 4: Functions
R For SEO Part 3: Data Visualisation With GGPlot2 & Wordcloud
Welcome back. You’ve made it to part three, where we’re going to start having a bit of fun with the R language and SEO data. Hopefully the first couple of parts gave you a bit of a grounding in the basics, how to use R packages and how to get Google Analytics and Search Console data in R. Today, we’re going to do some simple visualisation work on that data using the GGPlot2 … [Read more...] about R For SEO Part 3: Data Visualisation With GGPlot2 & Wordcloud
R For SEO Part 2: Packages, Google Analytics & Search Console With R
Hello and welcome to part two of my series on using the R programming language for SEO. Hopefully you enjoyed part one and are raring to go with today’s piece. Today, we’re going to be looking at R packages and as an example, we’re going to be using packages to directly pull in data from Google Analytics and Google Search Console. That’s right, no more downloading CSV exports … [Read more...] about R For SEO Part 2: Packages, Google Analytics & Search Console With R
R For SEO Part 1: The Basics
The R programming language has lots of benefits for SEOs, but it just doesn’t get as much love in the space as Python. I get it. The barrier to entry is a little higher and there are some things that you can do with Python or other languages that R is just not built for, but when it comes to analysis of chunky datasets or common SEO analytical functions, R can do it just as … [Read more...] about R For SEO Part 1: The Basics